Viewers hail Sara Davies as the 'best new Dragon in years' as she impresses with her confidence and nabbing the best investments

There’s a new dragon in the den and viewers of the show love Sara Davies, as she confidently spends her cash and invests in businesses on BBC 2’s Dragon’s Den.

Sara, 35, who runs County Durham-based company Crafter’s Companion, joined the show two weeks ago – and she’s already confidently made her first few investments on the show.

The entrepreneur started her company at the age of just 21, from her bedroom at York University, when she saw a gap in the crafting world. She built a tool for crafters to make envelopes – an idea she went on to sell on shopping channels and has since built into a million-pound business.

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