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Moodbeards take over Hamley’s Toy Store

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Awwwww what a morning! To celebrate mental health awareness week next week, @themoodbears were launching in @hamleysofficial this weekend and I went along to support the founder Jo on what was a big weekend for the business!

I don’t know if you remember but she came in the Den 2 seasons ago and blew us all away with her amazing product line that are different mood bears help children and adults who struggle to understand or communicate their emotions. She came out with a full suite of dragons and in the 2 years since the business has gone from strength to strength and I know that launching in Hamleys was a pipe-dream of Jo’s so I just felt I had to be there to support her on what was a truly monumental weekend!

#moodbears #hamleys #hamleyslondon