Most important of all, Sara identified a gap in the market – Daily Mail

Throughout her career both Sara and Crafter’s Companion have been heavily featured both in regional and national press, as well as many consumer magazines. In addition, Sara is now a regular guest on a number of TV shopping channels including QVC in Germany, the Home Shopping Network (HSN) in the US and Create and Craft in the UK.

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The Times - Sara Davies, 35, the newest investor on Dragons’ Den

Sara Davies, the latest investor to put her money where her mouth is on the BBC’s business series Dragons’ Den, holds a number of distinctions. At 35, she’s the youngest Dragon yet…

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The Daily Mail - Mother of two set to shake up Dragons’ Den

So, Sara Davies, newest and youngest Dragon on the BBC’s long-running business beauty contest, Dragons’ Den, is it really your money you’re spending…

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The Northern Echo - FSB International Business of the Year Award

Newton Aycliffe-based Crafter’s Companion, which is in Aycliffe Business Park, was named as international business of the year at the Federation of Small Businesses’ (FSB) national awards ceremony.

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Chronicle - SME Export Track 100

A company led by the youngest Dragons’ Den panellist, a Newcastle engineering firm and a Sunderland marketing business have been named on a list of the UK’s fastest growing SME exporters…

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BBC Two - Sara joins Dragon's Den

In 2019 BBC Two announced that the latest Dragon to enter the Den would be entrepreneur Sara Davies…

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The Times – How I made it: Sara Davies, Founder of Crafter’s Companion

Sara Davies was studying for a business degree when she had her lightbulb moment…

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The Daily Mail – If you want to discover how to make £11m, Sara's got it licked!

Meet the mum who’s earned a fortune from DIY envelopes…

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The Financial Times – Business Diary: Sara Davies

After spotting the high growth of hobby crafting five years ago, 26 year-old Sara Davies founded Crafter’s Companion in her final year at York…

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Sunday Times – Interview with Sara

Seeking opportunities abroad will make you stronger at home…

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The Northern Echo – expansion into the US

Crafter’s Companion, in Coundon, County Durham, sends products to US retailer…

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CNBC - Ten brilliant British entrepreneurs under 30

Davies founded Crafter’s Companion in 2005, while she was still at university…

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Chronicle – Business Interview: Crafter’s Companion founder Sara Davies

Craft supplies champion Sara Davies who grew a business from her university bedroom to a £15m empire…

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Craft Business – Blog by Sara Davies

Crafter’s Companion’s Sara Davies explains how she’s grown her empire…

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TV Appearances

Create and Craft (UK)

Sara has appeared on the UK’s first dedicated craft TV channel and website, Create and Craft which is dedicated to inspiration, education and crafty shopping!

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Sara has appeared on HSN in the US. The channel presents great products and unique experiences and gives exclusive access to celebrities, deals, contests and more.

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QVC (Germany)

Sara has also appeared on QVC in Germany. QVC is a global digital trading company with a strong TV shopping platform.

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Sara's Business Advice

"‘The customer is always right’ – it’s the age-old saying and for your business to be successful it should be your mantra.

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