How to attract talent

When recruiting for a role within your business you want to know that you’re getting the best person for the job but also the best fit for your company.

On the other hand, talented professionals know their worth and want to know that they’re getting the best possible option from their new employer.

If your business has struggled trying to fill a role successfully in the past, the first thing to do is ask yourself why. If you can answer what went wrong and what you can do to improve next time round, you can learn from your mistakes.

However, if you’re still unsure about how to improve your recruitment capabilities, there are some useful tips to consider when trying to attract new talent to your team. Use them wisely and you can make your business stand out from the crowd.

First of all, you need to identify exactly who you’re looking for. Determine the role’s responsibilities and skills required, as well as the key contacts on a daily basis including management and employees who will report in to this person. If they’re not going to gel with this group on a whole, they are probably not the person for your company.

It is, of course, important that you take enough time to decide if someone is a good enough fit for your company but don’t take too long to conduct interviews and to make the final call. You don’t want your favourite candidate, who has been for several interviews, to take another option because they are tired of waiting for a response.

Next, demonstrate how joining your company is the step in the right direction for their career. Explain how the role can provide personal development and career progression, if it can, and don’t be shy about your business’s successes. Education and training is often very high on people’s agenda’s when looking for a new role. If you are personally investing in someone’s development, it can increase loyalty and improve staff retention.

Don’t just rely on one platform to find suitable candidates. Make the most of your website, social media channels and have job adverts posted on a variety of platforms to reach as many people as possible.

Finally, people spend more time with their colleagues than they do with their own families and employees want more than just a decent pay packet, they want to enjoy the lifestyle and feel valued for what they contribute.

Demonstrate why they should choose to spend this valuable time with your business and show prospective candidates that your company respects work-life balance. You probably offer a fair amount of work perks without even realising it, so whether you allow flexible hours, access to private healthcare, working from home, subsidised lunches, amenities like free tea, coffee and snacks or third-party discounts, make sure you shout about it.

If your business is doing its best to adopt a positive workplace and culture, you will soon get a good reputation. Employees talk and if they enjoy work, they will explore their own connections and refer talented people who like the sound of your business. Not only will they appreciate being taken seriously but you have the benefit of trusting a respected colleague’s judgement, earning you a new pool of talent to recruit from.

Embrace these simple tips and transform the way you recruit for the better but most importantly, let your talented, existing team do the talking. It you look after your employees from day one, others will want a piece of all the action.

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"Creating and maintaining a positive work environment should remain high on every business owner’s agenda.

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